cc: Life Science
Life Science Marketing Radio
Aligning Products and Communications with Customer Needs
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Aligning Products and Communications with Customer Needs

Have you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.