Joe Whittaker is a marketing specialist at Horizon Discovery, but he’s also the author of his own life science blog, personalizedgenes.com, for which he’s grown an audience of over 14,000 people in the last year.
When I scheduled this interview, my intention was to have Joe share his secrets for building a huge following through his blog (which he does). But I also found the unexpected.
He started this project simply as a way to develop his own 21st century marketing skills. This takes a unique kind of passion, but the lessons are that not all development opportunities are at work and if you want to get good at something, just start doing it.
Highlights of this episode:
How he decided on the subject for his blog
Which post type works best
The unusual (but smart) way he defined his audience
How he promotes his blog and optimizes it for search engines
His essential 3 S and 3 P rules for a successful blog post
Joe’s blog: personalizedgenes.com
Joe on Twitter (@DignosticsJoe)
Share this post