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Life Science Marketing Radio
Creating Online Experiences That Help Customers Engage with Your Brand
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Creating Online Experiences That Help Customers Engage with Your Brand

Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics.

In this podcast, he shares what he learned in one world and how he has used that successfully in the other as a market development manager for content marketing at Thermo Fisher.

We discussed:

  • How to connect the dots for people, and win the battle beyond just features and specs

  • How to get the best information in front of customers in the easiest way possible

  • An episodic series tackling a common question for qPCR users that turned out to be awesome evergreen content

  • Content that people anticipate and look forward to

  • How to scale a plan or a template for content so teams aren’t reinventing themselves every time they want to accomplish the same thing

Finally, Jeremy lays out a simple description of how to create a story arc that is laced with emotion to bring people along a journey.

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