Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics.
In this podcast, he shares what he learned in one world and how he has used that successfully in the other as a market development manager for content marketing at Thermo Fisher.
We discussed:
How to connect the dots for people, and win the battle beyond just features and specs
How to get the best information in front of customers in the easiest way possible
An episodic series tackling a common question for qPCR users that turned out to be awesome evergreen content
Content that people anticipate and look forward to
How to scale a plan or a template for content so teams aren’t reinventing themselves every time they want to accomplish the same thing
Finally, Jeremy lays out a simple description of how to create a story arc that is laced with emotion to bring people along a journey.
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