Thinking about creating an infographic? Visual content is more engaging than straight text, and providing helpful information to your audience can be more valuable than an advertisement.
I recently interviewed Danny Ashton, the founder and CEO of NeoMam Studios in Manchester, UK to learn about the best ways to use infographics, the process of creating them and what content is most effective.
Creating a high-quality infographic that achieves your objectives isn’t easy. It usually requires a special mix of storytelling and design skills backed by in-depth research and a clear understanding of the audience.
In this 30-minute interview, Danny teaches me:
The value of infographics for search engine optimization
The role of the media in promoting your infographic
Where his team goes to learn about a client’s audience
Why you should be building an FAQ if you don’t have one already
What kind of content is most effective
The importance of having a narrative
How a trend toward the “visual article” lets people customize their experience
And it turns out that Danny and I spend our free time in similar ways. You’ll have to listen until the end to find out what we both do to relax.
Links:
Infographic: Why Face Time Will Always Matter
Three Great Examples of Visual Content Marketing
slide:ology: The Art and Science of Creating Great Presentations
Intro Music stefsax / CC BY 2.5
Outro Music spinningmerkaba / CC BY 3.0
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