cc: Life Science
Life Science Marketing Radio
Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion
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Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion

Knowing your audience is essential for any type of successful communication. If you are doing content marketing, you probably have a few different types of people in your audience, even for the same …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.