Improving your marketing content or tactics isn’t the only way to generate more leads and increase sales.
The people on your team are likely to have the biggest impact on your success. Developing their talents is an investment in long term profit growth.
I recently spoke to Chuck Drucker, the founder and president of the Association of Commercial Professionals – Life Sciences. The ACP-LS promotes professional development and networking for professionals in our industry.
We discussed the opportunity for growing businesses though professional development including:
The importance of engaged employees for growing profits
The biggest driver of customer loyalty
How organizational structure can improve customer retention
Why each of us should expand our view of the marketplace, including for our own jobs
Why some companies look to ACP-LS to develop their own leaders
How networking opens up unexpected opportunities
Links:
Putting the Service Profit Chain to Work, Harvard Business Review, 2008
Intro Music stefsax / CC BY 2.5
Outro Music spinningmerkaba / CC BY 3.0
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