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Life Science Marketing Radio
How PerkinElmer Integrates Events with Marketing Automation to Improve ROI
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How PerkinElmer Integrates Events with Marketing Automation to Improve ROI

In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.