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Life Science Marketing Radio
How the ACS Uses Content Marketing to Attract Scientists
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How the ACS Uses Content Marketing to Attract Scientists

The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.