Is your life science company blog drawing the loyal audience you were hoping for? Do you want to write remarkable posts that raving fans share with their colleagues?
Do you wish you had a proven template to make blogging easier while demonstrating your authority?
You are certainly not alone. Most likely, blogging wasn't part of your job description when you were hired. Blogging may not have even existed when you were in school. Don't worry. You can still get better (and be great) at it.
"Everybody can learn to apply simple techniques to make their writing more engaging, a pleasure to read and more persuasive," according to business blogging expert, Henneke Duistermaat.
In this podcast, Henneke reveals:
Why a business should have a blog
What customers expect
How to be a mentor to your reader
The only way to build real authority
Four rules for bloggers that translate into an easy blogging template
How you can spice up your posts without going over the top and risking your credibility
Links:
Henneke's site: Enchanting Marketing
Using Menu Psychology to Entice Diners
This Is Your Brain on Metaphor
Persuade with Silky Smooth Copy
Share this post