When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be sufficient and animation can be expensive. So it’s helpful to understand the animation process in order to minimize revisions and keep the cost down.
Shelley Sandiford is a scientist, artist and communicator who creates scientific animations to explain complex biological processes. In this conversation we talk about her process and how you can ensure that animation project goes as smoothly as possible.
Shelley reveals:
How the initial steps are similar to writing a grant
Why you should put a lot of effort into a good script
The important checkpoint to ensure everyone is on the same page
The best time in the process to suggest revisions
Where she gets her inspiration
Links:
Share this post