How do you go about selecting a system? It could be adopting a marketing automation system, a CRM or even a new platform like LinkedIn as part of your marketing.
There are a few basics that apply no matter what you are trying to accomplish. In this podcast, I talked to Kenneth Vogt, a successful entrepreneur and consultant about how to be successful when you adopt and implement a new system.
Ken and I discussed:
Where to look first when considering a new system.
How to avoid pursuing shiny objects
Selling your proposal to management
Working through the inevitable hard parts
Choosing the right metrics
Intro Music stefsax / CC BY 2.5
Outro Music spinningmerkaba / CC BY 3.0
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