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Life Science Marketing Radio
How Waters Manages the Shift from a Technology Focus to a Customer Focus
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How Waters Manages the Shift from a Technology Focus to a Customer Focus

Many life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.