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Life Science Marketing Radio
How Zeiss Microscopy Developed a Successful Mobile App for Marketing
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How Zeiss Microscopy Developed a Successful Mobile App for Marketing

Smartphone and mobile apps can be found in everyone's pocket these days. I recently surveyed a number of life science companies about how they are using smartphone apps for marketing and sales. Among …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.