Many small contract research organizations (CROs) don’t have a full time marketing person. But they might want one after they listen to this podcast.
Olga Torres is the Director of Marketing at Averica Discovery. She started out as a Sales and Marketing Director, spending about 20% of her time doing marketing. That worked out so well, marketing is now her full time gig.
We had a nice conversation about how she translated what she used to do as a sales person to how she presents her company online as a marketer. She is very analytical but not afraid to experiment as long as she learns from the data.
Cue Buzzfeed: And what she learned next will shock you!
I promise. You won’t be disappointed when you hear the whole story.
Olga told me all about:
How marketing is changing for CROs
Translating an in person conversation into an online one
Finding the pivot point from online to human interactions
What tools she relies on to be successful
The boldest marketing experiment I’ve ever seen from a life science company
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