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Life Science Marketing Radio
Marketing and Procurement Discuss Purchase Price vs TCO
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Marketing and Procurement Discuss Purchase Price vs TCO

Are you marketing or selling large capital equipment like refrigerators, freezers, fume hoods where the operational expense, in terms of energy consumption, can be significant over the long term? If …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.