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Life Science Marketing Radio
QIAGEN Switches to a Centralized Approach to Marketing Communications
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QIAGEN Switches to a Centralized Approach to Marketing Communications

Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.