You have an opportunity. It’s in front of you every day.
As a life science marketer, written content is a part of almost everything you do. Brochures, advertisements, presentations, and video scripts all need to be written well to attract customers and win business.
I asked Bob Woodard how a professional copywriter goes about his craft and how you can get the best results from your written content whether you outsource it or keep it in house.
We talked about:
How to hook people into your content and have them think, “This is about me.”
Three simple things your copy needs to communicate to your customers
What happens when you stuff 9 pounds of crap in a 1 pound bag
What life science companies can learn from pharma about message structure
The creative brief: what goes into it and who should be involved in developing it
One easy check that will improve all of your written content
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