A digital transformation is not simply doing the same things that we’ve always done, except delivering messages digitally. It’s about doing new things that weren’t previously possible.
And it’s not just finding ways to use all the new technology at hand, but also to use the capabilities of that technology to actually transform the way we think about having conversations with our audiences. So says today’s guest, David Salmon.
In this episode, David suggests the transformation extends to our mindsets and business models as well.
David and I discuss:
Opportunities for a different kind of conversation with customers
The intriguing possibility of a segment of one
A higher level of personalization
Why your market, product, customer etc. isn’t different from any other
The 3 industries David looks to for examples
His top 3 suggestions for companies just getting started
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