cc: Life Science
Life Science Marketing Radio
Understanding How Customers See Themselves
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We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. …

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cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.