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Life Science Marketing Radio
Using Qualitative Research to Understand Your Life Science Customer
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Using Qualitative Research to Understand Your Life Science Customer

You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative …

cc: Life Science
Life Science Marketing Radio
I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.