Theral Timpson figured it out early and created a media channel after reading a book. Then he built a business on it.
The book is Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
And his business is a podcast, Mendelspod, where he connects people and ideas in the life sciences for an audience of 50,000 subscribers.
In this interview, I asked Theral about the evolution of his podcast, the use of media in the life sciences and where he sees it going in the future.
We discuss:
What it’s like to have a front row seat to the Century of Biology.
How an influx of people from tech are changing the models for life science businesses
The value of an audience first strategy
Revolutions in both life science and media
What it means for marketers when every person can choose their own channels
The benefits of podcasting for marketers
Our Sponsor: ACP-LS
An episode of Gene and Tonic.
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