There are few life science marketing tactics that can be considered a “must do”.
Remarketing or “behavioral retargeting” may be the exception.
In this episode, Carlton Hoyt explains what it is and why you almost certainly should include it as part of your marketing mix.
We discuss:
How behavioral retargeting works
Why including remarketing is a no-brainer
The impact on your budget
Segmenting your offers
How to use retargeting for products with long sales cycles
And of course, what about the annoyance factor? How do people really feel about ads following them around the internet? Carlton shares the data.
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