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December 2023

Expertise is Your Product. Selling it is Your Business.
Listen now | Jeffrey Kiplinger is the co-founder and partner at Selling Science, a consulting firm dedicated to helping life science, contract research…
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Chris Conner
30:48

November 2023

Unlocking the Power of Earned Media - A Freelancer's Perspective
Miranda Lipton is a talented freelance writer, photographer, and multimedia storyteller. In this episode we talked about earned media from a…
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Chris Conner
20:01
Revolutionizing Demos for Better Customer Experience
Listen now | Can we, as an industry, look at trade shows like a scientist would, and ask, “How can we do this better and stick to our mission of making…
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Chris Conner
26:48

October 2023

Commercializing Your Diagnostic
Listen now | I traveled to Disneyland Orange County for AACC ADLM back in July to connect with a few folks and walk the floors of the exhibit hall. I…
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Chris Conner
26:46
Metrics, Creativity and Imposter Syndrome
Listen now | Bonus: Jimmy Buffet reference in this episode
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Chris Conner
32:36

September 2023

Using the Voice of Customer to Design Consumer-Centric Diagnostics
Listen now | Julie Garlikov is Chief Commercial officer at Sherlock Biosciences where they are developing over-the-counter diagnostics to put answers in…
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Chris Conner
24:17
Rethinking Lab Workflows Impacts More Than Productivity
Listen now | Cheri Walker and her colleagues started Rhinostics in the middle of the pandemic in response to the massive increase in testing volume…
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Chris Conner
26:17
From Tradition to Transformation: The Evolution of Hiring Practices
Listen now | Hiring people is difficult, expensive and risky. It’s a skill in itself for which most of us get very little practice. I talked to Ken…
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Chris Conner
32:42

August 2023

Corporate Communications: Setting a Frame for Conversations
Listen now | It will come as no surprise that I have talked to a number of people in marketing and sales recently. (That’s literally half of my job…
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Chris Conner
29:56
Family Offices as a Source for Funding Life Science Start-ups
Listen now | If you are a founder of a biotech or life science startup, you don’t want to miss this episode. If you’re not, you may still find it…
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Chris Conner
33:25

July 2023

Pivoting and Storytelling Along the Founder's Journey
Listen now | Steve Harvey and his business partner managed to raise enough money to rent some lab space in Cambridge (UK) to get started on an idea they…
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Chris Conner
31:16
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