Corporate Communications: Setting a Frame for Conversations
cclifescience.substack.com
Listen now | It will come as no surprise that I have talked to a number of people in marketing and sales recently. (That’s literally half of my job.) Sometimes, those conversations all seem to point in the same direction. This month is one of those times. The theme that has arisen spontaneously is how potential customers become customers. And the assumptions we make around that.
Corporate Communications: Setting a Frame for Conversations
Corporate Communications: Setting a Frame for…
Corporate Communications: Setting a Frame for Conversations
Listen now | It will come as no surprise that I have talked to a number of people in marketing and sales recently. (That’s literally half of my job.) Sometimes, those conversations all seem to point in the same direction. This month is one of those times. The theme that has arisen spontaneously is how potential customers become customers. And the assumptions we make around that.