Does a scientist (or any of us) need a personal brand? I know from LinkedIn, this can be a (mildly) controversial topic. We’re not talking about becoming a celebrity. Think of it as cultivating your reputation and making it easier for people who need your expertise to find it.
Personal Branding for Scientists
Personal Branding for Scientists
Personal Branding for Scientists
Does a scientist (or any of us) need a personal brand? I know from LinkedIn, this can be a (mildly) controversial topic. We’re not talking about becoming a celebrity. Think of it as cultivating your reputation and making it easier for people who need your expertise to find it.